Consistent Labeling for Political Ads Act

2/14/2023, 3:30 PM

Summary of Bill HR 989

Bill 117 HR 989, also known as the Consistent Labeling for Political Ads Act, is a piece of legislation introduced in the US Congress. The main purpose of this bill is to require consistent labeling for political advertisements across different platforms, such as television, radio, and online.

The bill aims to increase transparency and accountability in political advertising by ensuring that viewers are able to easily identify when an advertisement is paid for by a political candidate, party, or organization. This would help to prevent misleading or deceptive advertising practices and provide voters with more information about who is behind the messages they are seeing.

Under the Consistent Labeling for Political Ads Act, all political advertisements would be required to include a clear and conspicuous disclosure stating who paid for the ad. This disclosure would need to be displayed in a consistent format and location on the advertisement, making it easy for viewers to identify the source of the message. The bill also includes provisions for enforcement and penalties for violations of the labeling requirements. Political advertisers who fail to comply with the disclosure requirements could face fines or other penalties, helping to ensure that the law is effectively enforced. Overall, the Consistent Labeling for Political Ads Act is aimed at promoting transparency and accountability in political advertising, and providing voters with the information they need to make informed decisions at the polls.

Congressional Summary of HR 989

Consistent Labeling for Political Ads Act

This bill requires an online platform that displays a qualified political advertisement to (1) display with the advertisement a visible notice that identifies the sponsor of the advertisement, and (2) ensure that the notice continues to display if a viewer of the advertisement shares it with others on the platform. Online platform refers to any public-facing website, web application, or digital application that sells qualified political advertisements and has a certain number of unique monthly U.S. visitors or users.

Current Status of Bill HR 989

Bill HR 989 is currently in the status of Bill Introduced since February 11, 2021. Bill HR 989 was introduced during Congress 117 and was introduced to the House on February 11, 2021.  Bill HR 989's most recent activity was Referred to the House Committee on House Administration. as of February 11, 2021

Bipartisan Support of Bill HR 989

Total Number of Sponsors
1
Democrat Sponsors
1
Republican Sponsors
0
Unaffiliated Sponsors
0
Total Number of Cosponsors
0
Democrat Cosponsors
0
Republican Cosponsors
0
Unaffiliated Cosponsors
0

Policy Area and Potential Impact of Bill HR 989

Primary Policy Focus

Government Operations and Politics

Potential Impact Areas

Administrative law and regulatory proceduresBroadcasting, cable, digital technologiesCongressional electionsDigital mediaElections, voting, political campaign regulationFraud offenses and financial crimesGovernment ethics and transparency, public corruptionInternet and video servicesInternet, web applications, social mediaMarketing and advertisingPolitical advertisingPublic participation and lobbyingTelevision and film

Alternate Title(s) of Bill HR 989

Consistent Labeling for Political Ads ActTo amend the Federal Election Campaign Act of 1971 to require certain online platforms which display political advertisements to display with the advertisement a notice identifying the sponsor of the advertisement and to ensure that the notice will continue to be presented in the advertisement if a viewer of the advertisement shares the advertisement with others on that platform.Consistent Labeling for Political Ads Act
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