Bill 119 s 414, also known as the "Digital Advertising Transparency Act," is a proposed piece of legislation that aims to increase transparency in digital advertising platforms. The bill specifically targets covered digital advertising platforms, requiring them to report on their public service advertisements.
Under this bill, covered digital advertising platforms would be required to disclose information about the public service advertisements they run. This includes details such as the number of public service advertisements displayed, the amount of money spent on these advertisements, and the target audience for these ads.
The goal of this legislation is to provide greater insight into the public service efforts of digital advertising platforms, ensuring that they are fulfilling their responsibilities to promote important social causes. By requiring these platforms to report on their public service advertisements, lawmakers hope to hold them accountable and encourage them to prioritize the promotion of public service messages.
Overall, Bill 119 s 414 seeks to enhance transparency and accountability in the digital advertising industry, ultimately benefiting the public by ensuring that these platforms are actively contributing to important social issues.