AMERICA Act

Hozzl · 2025-04-05T11:03:17Z

Explore the details of Senate Bill 1060 AMERICA Act currently in Congress. Get insights into its purpose, current status, sponsors, and potential impact on Commerce. Stay informed on legislative developments.

4/5/2025, 11:03 AM

Summary of Bill S 1060

Bill 119 s 1060, also known as the Digital Advertising Market Competition Act, aims to amend the Clayton Act in order to address conflicts of interest and promote competition within the digital advertising industry. The bill specifically targets the sale and purchase of digital advertising, which has become a significant and rapidly growing sector of the economy.

The main goal of the bill is to prevent anti-competitive behavior and ensure a level playing field for all participants in the digital advertising market. This includes addressing concerns related to data privacy, transparency, and fair competition among digital advertising platforms.

If passed, the Digital Advertising Market Competition Act would require digital advertising platforms to adhere to certain guidelines and regulations aimed at promoting competition and preventing conflicts of interest. This could include measures such as increased transparency in advertising practices, restrictions on data sharing, and limitations on the use of proprietary data to gain a competitive advantage. Overall, the bill seeks to create a more competitive and fair digital advertising market by addressing issues related to conflicts of interest and promoting transparency and competition among digital advertising platforms. It is currently under consideration in the US Congress and has the potential to have a significant impact on the digital advertising industry if passed into law.

Congressional Summary of S 1060

Advertising Middlemen Endangering Rigorous Internet Competition Accountability Act or the AMERICA Act

This bill limits certain large digital advertising companies from owning multiple types of advertising exchanges or brokerages and imposes certain duties with respect to the interests of the customers of such brokerages. Advertising exchanges and brokerages generally facilitate advertisers and publishers in buying and selling advertising inventory through an automated bidding process.

Specifically, companies with more than $20 billion in annual digital advertising revenue are prohibited from owning more than one type of service within the digital advertising marketplace. For example, a company, such as Google, may not own a digital advertising exchange and provide software that assists publishers of online advertisements in selling advertising space on their websites.

Additionally, companies with more than $5 billion in annual digital advertising revenue that provide brokerage services to buyers or sellers of digital advertisements must act in the best interest of their brokerage customers. The bill also establishes transparency and privacy requirements for such brokerages.

The bill provides for enforcement of these requirements by the Department of Justice, state attorneys general, and private right of action.

Read the Full Bill

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Current Status of Bill S 1060

Bill S 1060 is currently in the status of Bill Introduced since March 13, 2025. Bill S 1060 was introduced during Congress 119 and was introduced to the Senate on March 13, 2025. Bill S 1060's most recent activity was Read twice and referred to the Committee on the Judiciary. as of March 13, 2025