Department of Homeland Security Awarded a Contract to ML CLICK MARKETING LLC for $132,500.00

Summary of Award

The JSON data from usaspending.gov presents detailed information regarding a federal government contract awarded to ML CLICK MARKETING LLC by the U.S. Department of Homeland Security (DHS) through the Transportation Security Administration (TSA). This awarded contract, identified as a delivery order with a unique ID of "CONT_AWD_70T01022F7670N006_7013_GS07F042BA_4732," involves the procurement of sealable plastic water bottles and lanyards featuring the customized TSA Academy logo. The nature of the contract details, transactions, and the recipient offer insights into how government spending is allocated for specific products and services.

### Overview of the Contract

The contract's primary purpose is to supply the TSA Academy with sealable plastic water bottles and lanyards, both customized with the academy's logo. This allocation highlights the government's investment in essential training and promotional materials for TSA staff, likely enhancing organizational branding and utility among employees and trainees. The total obligation for this contract stands at $79,500, representing the amount committed to this expenditure. ### Contractual Structure and Details The contract was formalized on August 18, 2022, and is categorized as a "DELIVERY ORDER" under contract type "C," indicating a specific delivery scheduled as part of a broader agreement. The initial base exercised under this arrangement matched the total obligation, reflecting the immediate fiscal commitment of $79,500. However, the base amount, including all options extending potentially to $132,500, suggests future expansions or repeated orders are anticipated if all options are exercised. The period of performance for the contract begins on August 22, 2022, and extends through August 21, 2025, with a potential end date extending to August 21, 2027. This agreement's longevity emphasizes the durable necessity of the items procured, ensuring continuity in their availability over several fiscal periods. ### Involved Agencies The contracting process is driven by the DHS and TSA. The General Services Administration, through its Federal Acquisition Service, serves as the parent award's administering body, illustrating a cross-agency partnership facilitating efficient procurement and distribution within federal infrastructures. ### Transactions Related to the Contract Four significant transactions are logged under this contract: 1. **Initial Transaction (August 18, 2022):** This represents the start and initial action on the contract, with a transaction amount of $26,500. 2. **Subsequent Transactions:** Over the next two years, additional transaction records dated August 14, 2023, and August 12, 2024, both record amounts of $26,500 each. These incremental financings align with scheduled deliveries or milestones fulfillment within the contract's framework. 3. **April 10, 2025, Record:** This transaction, recorded without a specified amount, likely reflects administrative updates or verification actions rather than additional funds disbursement. ### Recipient Overview ML CLICK MARKETING LLC, the recipient of the contract, is profiled within a comprehensive business categorization framework highlighting its designation as both a woman-owned small business and a U.S.-owned entity. This designation underscores the federal government's continuous effort to engage and empower small businesses, especially those owned by women, facilitating their participation in government contracts. Operating as a Limited Liability Corporation in Phoenix, Arizona, ML CLICK MARKETING LLC embodies the characteristics of a corporate entity specifically exempt from taxation categories, further situating it within the American entrepreneurial landscape. ### Services and Expertise Predominantly identified under NAICS code "315280" - "Other Cut and Sew Apparel Manufacturing," ML CLICK MARKETING LLC's operations align with manufacturing customized apparel and promotional materials. This code helps in distinguishing their expertise specifically in producing tailored, logo-bearing items beyond typical apparel, suitable for official or branding purposes. The product or service code "7510" further informs this specialization by pointing to "Office Supplies," fitting the description of water bottles and lanyards under procurement. This dual designation of manufacturing and office supplies provides a comprehensive image of the products and operations ML CLICK MARKETING offers to government clients. ### Evaluation and Competitive Dynamics The contract is marked by a "full and open competition" within the solicitation procedures, indicating a highly competitive bidding process among eligible small businesses. In terms of competition capability, only one offer was received, demonstrating either a niche market or a uniquely positioned service offering by ML CLICK MARKETING LLC, which aligned well with TSA's requirements. Ultimately, the contract from DHS through TSA to ML CLICK MARKETING LLC is not only a testament to the robust federal procurement ecosystem but also a reflection of targeted fiscal policies supporting small, woman-owned enterprises in specialized manufacturing industries. This relationship highlights a strategic alignment of agency needs with small business capabilities, all while ensuring compliance with procurement regulations and diversity objectives. As these procurements unfold, they contribute to both national readiness and local economic growth, providing a sound investment into governmental operational efficiencies.