Department of Homeland Security Awarded a Contract to PEOPLE WHO THINK, L.L.C. for $13,857,600.00

Q: Where is PEOPLE WHO THINK, L.L.C. located?

4250 HIGHWAY 22 MANDEVILLE LOUISIANA UNITED STATES

Signed on

3/12/2025, 12:00 AM

PEOPLE WHO THINK, L.L.C. Government Contract #70RDA225FR0000013

PEOPLE WHO THINK, L.L.C. was awarded a contract with the United States Government for $13,857,600.00. The contract was awarded by the agency office DEPARTMENTAL OPERATIONS ACQUISITION DIVISION II, which is a division with the Office of Procurement Operations within the Department of Homeland Security.

Summary of Award

The recipient of the federal contract is People Who Think, L.L.C., a marketing consulting services company based in Mandeville, Louisiana. The contract, issued by the Department of Homeland Security's Office of Procurement Operations, is for the "Stronger Borders, Stronger America International Campaign Advertising and Media Support" project, with a total value of $13,857,600. Notable spending patterns include transactions of $2,309,600, $6,744,000, and $4,804,000 on various dates related to the contract.

Contract Details

Contract ID70RDA225FR0000013

Contract TypeC

Total Obligation$13,857,600.00

Exercised Options$13,857,600.00

Base Amount + Options$13,857,600.00

Date Signed2025-03-12

Contract DescriptionNATIONAL EMERGENCY AT THE SOUTHERN BORDER: TASK ORDER TWO FOR STRONGER BORDERS, STRONGER AMERICA INTERNATIONAL CAMPAIGN ADVERTISING AND MEDIA SUPPORT - EXCLUSION: SECTION 2(D) AND SECTION 4(A)

Start Date2025-03-12

End Date2025-06-11

Agency Details

Awarding AgencyDepartment of Homeland Security

Awarding Sub AgencyOffice of Procurement Operations

Awarding OfficeDEPARTMENTAL OPERATIONS ACQUISITION DIVISION II

Funding AgencyDepartment of Homeland Security

Funding Sub AgencyImmediate Office of the Secretary

Funding OfficeOFFICE OF PUBLIC AFFAIRS

Recipient Details

RecipientPEOPLE WHO THINK, L.L.C.

Recipient Location4250 HIGHWAY 22 MANDEVILLE LOUISIANA, UNITED STATES

Business CategoriesCategory Business, Corporate Entity Not Tax Exempt, Limited Liability Corporation, Not Designated a Small Business, Self-Certified Small Disadvantaged Business, Small Business, Special Designations, U.S.-Owned Business

Comments

Award Transactions

Transaction #P00005 | $2,309,600.00May 23, 2025

Immediate Office of the Secretary, a sub agency of Department of Homeland Security, issued a payment of $2,309,600.00 to PEOPLE WHO THINK, L.L.C.. The payment included a Subsidy Cost of $0.00.

Transaction #P00004 | $0.00May 21, 2025

Immediate Office of the Secretary, a sub agency of Department of Homeland Security, issued a payment of $0.00 to PEOPLE WHO THINK, L.L.C.. The payment included a Subsidy Cost of $0.00.

This payment could indicate a change to the existing contract.

Transaction #P00003 | $6,744,000.00April 30, 2025

Immediate Office of the Secretary, a sub agency of Department of Homeland Security, issued a payment of $6,744,000.00 to PEOPLE WHO THINK, L.L.C.. The payment included a Subsidy Cost of $0.00.

Transaction #P00002 | $0.00April 22, 2025

Immediate Office of the Secretary, a sub agency of Department of Homeland Security, issued a payment of $0.00 to PEOPLE WHO THINK, L.L.C.. The payment included a Subsidy Cost of $0.00.

This payment could indicate a change to the existing contract.

Transaction #P00001 | $0.00April 9, 2025

Immediate Office of the Secretary, a sub agency of Department of Homeland Security, issued a payment of $0.00 to PEOPLE WHO THINK, L.L.C.. The payment included a Subsidy Cost of $0.00.

This payment could indicate a change to the existing contract.

Transaction #0 | $4,804,000.00March 12, 2025

Immediate Office of the Secretary, a sub agency of Department of Homeland Security, issued a payment of $4,804,000.00 to PEOPLE WHO THINK, L.L.C.. The payment included a Subsidy Cost of $0.00.