Department of Homeland Security Awarded a Contract to PEOPLE WHO THINK, L.L.C. for $200,000,000.00

Q: Where is PEOPLE WHO THINK, L.L.C. located?

4250 HIGHWAY 22 MANDEVILLE LOUISIANA UNITED STATES

Signed on

2/13/2025, 12:00 AM

PEOPLE WHO THINK, L.L.C. Government Contract #70RDA225D00000003

PEOPLE WHO THINK, L.L.C. was awarded a contract with the United States Government for $200,000,000.00. The contract was awarded by the agency office DEPARTMENTAL OPERATIONS ACQUISITION DIVISION II, which is a division with the Office of Procurement Operations within the Department of Homeland Security.

Summary of Award

The recipient of the federal contract is "PEOPLE WHO THINK, L.L.C.," based in Mandeville, Louisiana. They provide advertising and media support services. The contract, funded by the Department of Homeland Security, is for the "Stronger Borders, Stronger America" campaign, with a total worth of $200,000,000. There are no notable spending patterns or transactions listed at this time.

Contract Details

Contract ID70RDA225D00000003

Contract TypeIDV_B_B

Total Obligation$250.00

Exercised Options

Base Amount + Options$200,000,000.00

Date Signed2025-02-13

Contract DescriptionNATIONAL EMERGENCY AT THE SOUTHERN BORDER: MULTIPLE AWARD IDIQ FOR STRONGER BORDERS, STRONGER AMERICA CAMPAIGN ADVERTISING AND MEDIA SUPPORT SERVICES

Start Date2025-02-14

End Date2027-02-13

Agency Details

Awarding AgencyDepartment of Homeland Security

Awarding Sub AgencyOffice of Procurement Operations

Awarding OfficeDEPARTMENTAL OPERATIONS ACQUISITION DIVISION II

Funding AgencyDepartment of Homeland Security

Funding Sub AgencyImmediate Office of the Secretary

Funding OfficeOFFICE OF PUBLIC AFFAIRS

Recipient Details

RecipientPEOPLE WHO THINK, L.L.C.

Recipient Location4250 HIGHWAY 22 MANDEVILLE LOUISIANA, UNITED STATES

Business CategoriesCategory Business, Corporate Entity Not Tax Exempt, Limited Liability Corporation, Not Designated a Small Business, Self-Certified Small Disadvantaged Business, Small Business, Special Designations, U.S.-Owned Business

Comments

Award Transactions

Transaction #P00003 | $0.00November 7, 2025

Immediate Office of the Secretary, a sub agency of Department of Homeland Security, issued a payment of $0.00 to PEOPLE WHO THINK, L.L.C.. The payment included a Subsidy Cost of $0.00.

This payment could indicate a change to the existing contract.

Transaction #P00002 | $0.00September 11, 2025

Immediate Office of the Secretary, a sub agency of Department of Homeland Security, issued a payment of $0.00 to PEOPLE WHO THINK, L.L.C.. The payment included a Subsidy Cost of $0.00.

This payment could indicate a change to the existing contract.

Transaction #P00001 | $0.00July 1, 2025

Immediate Office of the Secretary, a sub agency of Department of Homeland Security, issued a payment of $0.00 to PEOPLE WHO THINK, L.L.C.. The payment included a Subsidy Cost of $0.00.

This payment could indicate a change to the existing contract.

Transaction #0 | $250.00February 13, 2025

Immediate Office of the Secretary, a sub agency of Department of Homeland Security, issued a payment of $250.00 to PEOPLE WHO THINK, L.L.C.. The payment included a Subsidy Cost of $0.00.