Bill 119 s 314, also known as the "Truth in Hotel Advertising Act of 2021," aims to prevent misleading and deceptive advertising practices in the hotel and short-term lodging industry. The bill seeks to protect consumers from...
being misled by false or inaccurate pricing information when booking accommodations.
Under this legislation, hotels and other short-term lodging establishments would be prohibited from engaging in unfair or deceptive advertising practices related to pricing. This includes practices such as advertising a room at a certain price and then adding on additional fees or charges at checkout, or advertising a room at a discounted rate that is not actually available to consumers.
The bill also requires that all advertised prices for hotel rooms and other short-term lodging accommodations include all mandatory fees and charges, so that consumers have a clear understanding of the total cost of their stay upfront. This transparency is intended to prevent consumers from being surprised by hidden fees or charges when they arrive at their destination.
Overall, the goal of Bill 119 s 314 is to promote honesty and transparency in the advertising of hotel rooms and other short-term lodging accommodations, and to protect consumers from being misled by deceptive pricing practices. By holding lodging establishments accountable for their advertising practices, this legislation aims to ensure that consumers can make informed decisions when booking accommodations for their travels.