Consistent Labeling for Political Ads Act

Consistent Labeling for Political Ads Act

This bill requires an online platform that displays a qualified political advertisement to (1) display with the advertisement a visible notice that identifies the sponsor of the advertisement, and (2) ensure that the notice continues to display if a viewer of the advertisement shares it with others on the platform. Online platform refers to any public-facing website, web application, or digital application that sells qualified political advertisements and has a certain number of unique monthly U.S. visitors or users.

Bill 117 HR 989, also known as the Consistent Labeling for Political Ads Act, is a piece of legislation introduced in the US Congress. The main purpose of this bill is to require consistent labeling for political advertisements across different platforms, such as television, radio, and online.

The bill aims to increase transparency and accountability in political advertising by ensuring that viewers are able to easily identify when an advertisement is paid for by a political candidate, party, or organization. This would help to prevent misleading or deceptive advertising practices and provide voters with more information about who is behind the messages they are seeing.

Under the Consistent Labeling for Political Ads Act, all political advertisements would be required to include a clear and conspicuous disclosure stating who paid for the ad. This disclosure would need to be displayed in a consistent format and location on the advertisement, making it easy for viewers to identify the source of the message. The bill also includes provisions for enforcement and penalties for violations of the labeling requirements. Political advertisers who fail to comply with the disclosure requirements could face fines or other penalties, helping to ensure that the law is effectively enforced. Overall, the Consistent Labeling for Political Ads Act is aimed at promoting transparency and accountability in political advertising, and providing voters with the information they need to make informed decisions at the polls.